Think Like a Brand, Not a Bank
Five Practical Strategies to Unlock Innovation, Connect with Customers, and Grow
launching august 30th
A must read for banks and fintechs.
"Think Like A Brand, Not a Bank isn't groundbreaking new insight on marketing. Instead it successfully transcribes what brand marketers know and do well to banking….and that is ground breaking."--Jason Henrichs, CEO of Alloy Labs
Think like a brand, not a bank
Meet Allison
20+ years building and coaching brands
Speciality: Creating Momentum
think like a brand, not a bank
Meet Liz
30+ years as a marketer, advisor and researcher
Speciality: Data-Driven Insights
Think Like a Brand, Not a Bank
#brandb4bank
The book is only the beginning.
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