Think Like a Brand, Not a Bank
Five Practical Strategies to Unlock Innovation, Connect with Customers, and Grow
#1 AMAZON BEST SELLER
A must read for banks and fintechs.
"A lively and thought-provoking blueprint for changing how banks find and keep customers."--Kirkus Reviews
Think like a brand, not a bank
Meet Allison
20+ years building and coaching brands
Specialty: Creating Momentum
think like a brand, not a bank
Meet Liz
30+ years as a marketer, advisor and researcher
Specialty: Data-Driven Insights
Think like a brand, not a bank
Podcast
Hear from leading thought makers on how to they are applying the principles from the book.Now a Top 100 Marketing Podcast on Spotify and Apple Podcasts!
Think like a brand, not a bank
Downloads
Beautiful, data-packed slideware for anyone to use.
Think Like a Brand, Not a Bank
Community
The book is only the beginning.
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Think Like a Brand, Not a Bank
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