#1 AMAZON BEST SELLER
A must read for banks and fintechs.
"A lively and thought-provoking blueprint for changing how banks find and keep customers."--Kirkus Reviews"[The Authors of the Year award] goes to Allison Netzer and Liz High for their provocative tome, Think Like a Brand, Not a Bank. Thanks for elevating the pressing need for bankers to think more like marketers."--Cornerstone Advisors
Think like a brand, not a bank
Meet Allison
20+ years building and coaching brands
Specialty: Creating Momentum
think like a brand, not a bank
Meet Liz
30+ years as a marketer, advisor and researcher
Specialty: Data-Driven Insights
New for 2023!
TLAB Book Club
Get the band team together and start applying the principles from the book.
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TLAB Discussion Guide
Our not quite award winning mugs for the club
limited series
Podcast
Hear from leading thought makers on how to they are applying the principles from the book.Now a Top 100 Marketing Podcast on Spotify and Apple Podcasts!
Think like a brand, not a bank
Downloads
Beautiful, data-packed slideware for anyone to use.
Think Like a Brand, Not a Bank
Community
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Think Like a Brand, Not a Bank