#1 AMAZON BEST SELLER

A must read for banks and fintechs.

"A lively and thought-provoking blueprint for changing how banks find and keep customers."--Kirkus Reviews"[The Authors of the Year award] goes to Allison Netzer and Liz High for their provocative tome, Think Like a Brand, Not a Bank. Thanks for elevating the pressing need for bankers to think more like marketers."--Cornerstone Advisors


Think like a brand, not a bank

Meet Allison

20+ years building and coaching brands
Specialty: Creating Momentum


think like a brand, not a bank

Meet Liz

30+ years as a marketer, advisor and researcher
Specialty: Data-Driven Insights


New for 2023!

TLAB Book Club

Get the band team together and start applying the principles from the book.


limited series

Podcast

Hear from leading thought makers on how to they are applying the principles from the book.Now a Top 100 Marketing Podcast on Spotify and Apple Podcasts!


Think like a brand, not a bank

Downloads

Beautiful, data-packed slideware for anyone to use.


Think Like a Brand, Not a Bank

Community

The book is only the beginning.
Join the community for exclusive data, presentation-ready content and book clubs.


Think Like a Brand, Not a Bank

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