Think Like a Brand, Not a Bank

Five Practical Strategies to Unlock Innovation, Connect with Customers, and Grow


#1 AMAZON BEST SELLER

A must read for banks and fintechs.

"A lively and thought-provoking blueprint for changing how banks find and keep customers."--Kirkus Reviews


Think like a brand, not a bank

Meet Allison

20+ years building and coaching brands
Specialty: Creating Momentum


think like a brand, not a bank

Meet Liz

30+ years as a marketer, advisor and researcher
Specialty: Data-Driven Insights


Think like a brand, not a bank

Podcast

Hear from leading thought makers on how to they are applying the principles from the book.Now a Top 100 Marketing Podcast on Spotify and Apple Podcasts!


Think like a brand, not a bank

Downloads

Beautiful, data-packed slideware for anyone to use.


Think Like a Brand, Not a Bank

Community

The book is only the beginning.
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Think Like a Brand, Not a Bank

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