#1 AMAZON BEST SELLER
A must read for banks and fintechs.
"A lively and thought-provoking blueprint for changing how banks find and keep customers."--Kirkus Reviews"[The Authors of the Year award] goes to Allison Netzer and Liz High for their provocative tome, Think Like a Brand, Not a Bank. Thanks for elevating the pressing need for bankers to think more like marketers."--Cornerstone Advisors
Think like a brand, not a bank
Meet Allison
20+ years building and coaching brands
Specialty: Creating Momentum
think like a brand, not a bank
Meet Liz
30+ years as a marketer, advisor and researcher
Specialty: Data-Driven Insights
New for 2023!
TLAB Digital Course
Our 14-day SMS course has new case studies, hands-on exercises and fresh data.
Try for free with promo code "TLAB"
limited series
Podcast
Hear from leading thought makers on how to they are applying the principles from the book.Now a Top 100 Marketing Podcast on Spotify and Apple Podcasts!
Think like a brand, not a bank
Downloads
Beautiful, data-packed slideware for anyone to use.
Think Like a Brand, Not a Bank
Community
The book is only the beginning.
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Think Like a Brand, Not a Bank