A must read for banks and fintechs.

"A lively and thought-provoking blueprint for changing how banks find and keep customers."--Kirkus Reviews"[The Authors of the Year award] goes to Allison Netzer and Liz High for their provocative tome, Think Like a Brand, Not a Bank. Thanks for elevating the pressing need for bankers to think more like marketers."--Cornerstone Advisors

Think like a brand, not a bank

Meet Allison

20+ years building and coaching brands
Specialty: Creating Momentum

think like a brand, not a bank

Meet Liz

30+ years as a marketer, advisor and researcher
Specialty: Data-Driven Insights

New for 2023!

TLAB Digital Course

Our 14-day SMS course has new case studies, hands-on exercises and fresh data.
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limited series


Hear from leading thought makers on how to they are applying the principles from the book.Now a Top 100 Marketing Podcast on Spotify and Apple Podcasts!

Think like a brand, not a bank


Beautiful, data-packed slideware for anyone to use.

Think Like a Brand, Not a Bank


The book is only the beginning.
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Think Like a Brand, Not a Bank