#1 AMAZON BEST SELLER

A must read for banks and fintechs.

"A lively and thought-provoking blueprint for changing how banks find and keep customers."--Kirkus Reviews"[The Authors of the Year award] goes to Allison Netzer and Liz High for their provocative tome, Think Like a Brand, Not a Bank. Thanks for elevating the pressing need for bankers to think more like marketers."--Cornerstone Advisors


Think like a brand, not a bank

Meet Allison

20+ years building and coaching brands
Specialty: Creating Momentum


think like a brand, not a bank

Meet Liz

30+ years as a marketer, advisor and researcher
Specialty: Data-Driven Insights


New for 2023!

TLAB Book Club

Get the band team together and start applying the principles from the book.

  • 25% Discount on Books

  • TLAB Discussion Guide

  • Our not quite award winning mugs for the club


limited series

Podcast

Hear from leading thought makers on how to they are applying the principles from the book.Now a Top 100 Marketing Podcast on Spotify and Apple Podcasts!


Think like a brand, not a bank

Downloads

Beautiful, data-packed slideware for anyone to use.


Think Like a Brand, Not a Bank

Community

The book is only the beginning.
Join the community for exclusive data, presentation-ready content and book clubs.


Think Like a Brand, Not a Bank

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