#1 AMAZON BEST SELLER
A must read for banks and fintechs.
"A lively and thought-provoking blueprint for changing how banks find and keep customers."--Kirkus Reviews"[The Authors of the Year award] goes to Allison Netzer and Liz High for their provocative tome, Think Like a Brand, Not a Bank. Thanks for elevating the pressing need for bankers to think more like marketers."--Cornerstone Advisors
Think like a brand, not a bank
Meet Allison
20+ years building and coaching brands
Specialty: Creating Momentum
think like a brand, not a bank
Meet Liz
30+ years as a marketer, advisor and researcher
Specialty: Data-Driven Insights
keynotes and panels
YES, We'll Speak at Your Event!
We love taking the TLAB message on the road; and it's never the same story presentation twice!
New for 2023!
TLAB Digital Course
Our 14-day SMS course has new case studies, hands-on exercises and fresh data.
Try for free with promo code "TLAB"
Think like a brand, not a bank
Downloads
We're all about sharing the (brand) love.
New for 2023!
Inspirations & Exercises
New workbook with 10 case studies from lesser known brands nailing brand thinking plus 10 hands-on exercises for you or your team.
Available as an e-book or paperback.
Think Like a Brand, Not a Bank
Community
The book is only the beginning.
Join the community for exclusive data, presentation-ready content and book clubs.