#1 AMAZON BEST SELLER

A must read for banks and fintechs.

"A lively and thought-provoking blueprint for changing how banks find and keep customers."--Kirkus Reviews"[The Authors of the Year award] goes to Allison Netzer and Liz High for their provocative tome, Think Like a Brand, Not a Bank. Thanks for elevating the pressing need for bankers to think more like marketers."--Cornerstone Advisors


Think like a brand, not a bank

Meet Allison

20+ years building and coaching brands
Specialty: Creating Momentum


think like a brand, not a bank

Meet Liz

30+ years as a marketer, advisor and researcher
Specialty: Data-Driven Insights


keynotes and panels

YES, We'll Speak at Your Event!

We love taking the TLAB message on the road; and it's never the same story presentation twice!


Think like a brand, not a bank

Resources

We're all about sharing the (brand) love.


Think Like a Brand, Not a Bank

Community

The book is only the beginning.
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